Wednesday February 5, 2020
The Conference commences on Wednesday February 5, 2020 at 3pm with a tour of the historic district by horse drawn carriage, as experienced certified guides will narrate the rich 350 years of history of this City by the Sea.
Magnolia Gardens: Enjoy a traditional lowcountry oyster roast and BBQ under the oaks at Magnolia Gardens, America's oldest romantic gardens. Nestled along the Ashley River, the 1840 Carriage house surrounded by ancient Live Oaks with beautifully draped Spanish moss will be our setting for a Charleston favorite tradition.
Thursday February 6, 2020
Marion Square: A Journey to the Charleston Museum (8:15am)
Stroll through Marion Square as Stephen Herchak, Charleston Tour Association past president, shares the history of this land which was once the site of the main defensive line for the Patriots during the Siege of Charles Towne during the American Revolution. The square is also home to the original Citadel Military College and the site for other memorials and monuments.
This is offered for attendees staying at the Francis Marion Hotel on the first morning of the conference. Meet in the hotel lobby at 8:10 am with a departure time of 8:15 am. Please make sure to check the box on the registration form if you are interested.
Welcome and Guest Speaker: (Charleston Museum, 9:00am)
Ethically Interpreting History (Lecture, Charleston Museum, 10:00am)
How do we share parts of our history like slavery, racism, and genocide that can make us and our audiences uncomfortable? Shawn Halifax, Cultural History interpretation Coordinator for the Charleston County Parks & Recreation Commission will share an approach that can help with everyone's unease.
Inclusiveness: How To Make It Happen (Lecture, Charleston Museum, 11:15am)
Our panel of experts, Harlan Green, Alada Shinault Small, Janet Schumacher and Dale Rosengarten will enlighten us on how to embrace those that come from different circumstances and whose perspectives are influenced by one's religion, sexual orientations and gender identities, disability or race. Have questions? Please bring them. This will be an interactive session.
Middleton Plantation: The home of a signer of the Declaration of Independence for South Carolina. The visit will include a Southern lunch and time to explore the museum house, lush gardens and the working stable yards. Learn how the enslaved artisans bent the iron and the hands of those enslaved working in the fields harvested the rice. Buses leave at 12:30pm.
Taste of the Town: A Guide for Culinary Tourism (Lecture & Lunch, Middleton Plantation)
Cuisines and cultures are intertwined. It is the smell and taste of food that connects us to our heritage and our community. Charleston Culinary Tours owner Guilds Hollowell & general manager Charley Smith, along with John Laverne, the owner of Bulldog Tours will share their experiences, the history of food and beverage, culinary tourism, and how this niche market is influencing the world of travel and how you can be a part of it.
Old Exchange and Provost Dungeon: An evening at the Old Exchange Building (c 1771)
First bus leaves at 6:45pm, second bus leaves at 7:15pm
A magical evening in true colonial style is in store. Set in the grand ball room, the same room where President George Washington was entertained in 1791, as he met with planters, statesmen and patriots as they toasted our new nation with Madera wine.
Friday February 7, 2020
Tourism Marketing: What's hot, What's not (Lecture, Charleston Museum, 9:00am)
How do you stand out in crowd? What is the best usage for your marketing dollars? Andy Rankin, Director of Investor Relations with the Charleston Visitors Bureau will share the tips, techniques, trends and technology on how to promote yourself in the competitive field of Tourism.
The Experience: It's more than a tour, it's the experience (Lecture, Charleston Museum, 10:15am)
Guests today are seeking exceptional experiences. David McNair of The McNair Group will coach us on how to deliver a tour that will give your guests something to remember, one that they will want to share with their friends.
The 911: What should you do? (Lecture, Charleston Museum, 11:30am)
Dan Riccio, Director of the Livability and Tourism for the City of Charleston and first responders from the Charleston Police, Fire, and EMS will share with us how to handle emergencies during your tour such as an active shooter, flood, tornado, earthquake or medical emergency.
Conference will conclude by 1:00pm